For Influencers

Your audience. Your angle. Your share of every reward.

LEVELS gives you a tier-gated POV stream from inside the venue, an audience you can move with you, and a first-party heatmap of the dwell time you actually generated.

Effective CPM band
$4–10
Twitch / TikTok comp
Tier slots
4
VIP · backstage · tunnel · adjacent
Minimum followers
250K
Onboarding floor
Audience portability
You
Your graph, not ours
THE SHIFT

POV streams beat broadcast cuts

A creator at the tunnel cam carries 10–40k attentive viewers a single broadcast camera will never serve. We give you the angle, the AI assist on cuts, and the rights envelope to do it legally inside a Clean Zone.

THE ECONOMICS

Hybrid CPM + sponsorship + tips

Per-stream payout combines a Twitch-class CPM ($4–10 typical), creator-brokered sponsorship, and on-chain attention rewards from your audience. Your share is in your contract, not buried in an opaque rev-share.

THE PROOF

You own the heatmap

Every dwell second your stream produced is a first-party datum we hand to you — auditable, exportable, attributable. No more arguing with a network ops team about whether your audience showed up.

§01

Tiered access — what each slot looks like

VIP backstage: pre-show prep, walk-out, post-game. Highest-margin, lowest-volume; reserved for partners with proven crossover audiences.

Tunnel cam: the seconds before athletes hit the field — historically broadcast dead air, audience-wise live gold. Tunnel-cam creators get a curated pre-roll and a sponsor takeover slot.

Influencer-adjacent: a known position relative to the action (corner-of-court, sideline, dugout-rail). The angle is yours; the AI director feeds you cut suggestions you can take or override.

Audience-bridge: a roving host slot where you cut between venues, panels, and post-game with full LEVELS director support. Highest production lift; best fit for established broadcasters.

You bring the audience and the editorial voice. We bring the rights, the angle, and the rails.
§02

Onboarding — what we ask

Minimum 250K followers across one platform OR demonstrated 50K-concurrent live audience. We care more about how live your audience is than total followers.

A short portfolio review — three streams or clips that represent how you cover live moments.

A two-week pilot at a flagship event with full onboarding from the LEVELS director team. Pilot pay is fixed; long-term moves to the rev-share ladder once your audience metrics are validated against the heatmap.

§03

The comparable playbook

Playback raised $22M from 776 + Khosla on the thesis that co-viewing communities want premium live access — they were right about demand, but not the legal wedge or the reward graph. LEVELS extends that thesis into rights-cleared, on-chain-rewarded territory.

Whatnot proved at $11.5B that live + reward at scale is a category, not a feature. We adapt it to live events with a creator at every angle, not a single host.

Sources & reading

  • LEVELS Tech Research Plan
    Internal — POV stream architecture, reward graph design
  • Goldman Sachs — Creator Economy half-trillion by 2027
    Goldman Sachs Research, 2023
  • Twitch & TikTok Live CPM benchmarks (industry observed)
    StreamElements / Influencer Marketing Hub, 2024

Frequently asked

Do I keep my audience?
Yes. Your followers stay yours; LEVELS surfaces them inside the venue stream but never takes ownership of the relationship. If you leave, your audience leaves with you.
How is the rev-share calculated?
Tier-by-tier. VIP and tunnel slots have higher base shares; influencer-adjacent and audience-bridge are CPM-weighted. Full ladder is in the pilot contract.
What about exclusivity?
No platform exclusivity. Per-event exclusivity (you can only stream one venue at a time during a live window) is required for rights compliance.
When does the pilot start?
Pilot streams begin Q4 2026; first sponsored events Q2 2027.

Get in touch

Open · influencers

We review applications weekly and reply to every one. Pilot slots are limited and prioritized by audience-fit, not just size.